Equity has come about in response to the widening income gap between the
rich and the poor. There are many charities doing tremendous work in helping
to alleviate the suffering of the millions of people living in poverty.
World Equity saw the opportunity to assist these charities by providing
an avenue to their financial support. This is achieved by linking the everyday
purchase of products, to assisting the underprivileged through the World
Equity logo. By purchasing products displaying the logo, a percentage of
the sales of each product will go to charities that assist the underprivileged.
Choosing to purchase products with the World Equity logo gives you the
power to give, at no cost to you, and in doing so, help to reduce world
poverty and create a better, more equitable world.